Rihanna shook the world on September 8 with the launch of her Fenty Beauty range. If you’re on this page you have 200% already heard about it. There are 40 foundation shades, creamy blendable match stix available in deep browns to shimmery pops of colour, and the already coveted universal lip gloss. The inclusive makeup range has got everyone driving go their closest Sephora, so what’s all the fuss? I’ll take you through the products I’ve purchased, with my honest thoughts, and (unedited) swatches as well.

Pro Filt’r Soft Matte Longwear Foundation

This is one of the most raved about pieces of the Fenty Beauty range and has been dubbed one of the most inclusive makeup ranges available right now. Rihanna was not playing. If debuting her brand with an impressive 40 shades wasn’t enough, Fenty Beauty considers all undertones, leaving no girl left behind.

Fenty Beauty Pro Filt’r Foundation in 130. The runny formula makes it easy to distribute, and sets within seconds.


  • The quick setting matte formula virtually sets as you’re sweeping it across your face, meaning the colour you see after about 30 seconds of applying is the final ‘oxidised’ shade.
  • The medium to full coverage formula means you can build on your base to get the coverage you love each time.
  • It’s shocking, but as a fair-olive complexion, I have never been colour matched properly. I’ve always been given too-orange and too-dark shades. Fenty Beauty is the first foundation that was match at first sight.


  • The quick setting matte formula virtually sets as you’re sweeping it across your face! Do. not. get. distracted.
  • I found that a second layer to build the coverage meant the foundation around my T-zone moved around a lot.

Match Stix

Fenty Beauty’s Match Stix are available in a Trio or individually. As a first buy, the Trio is value for money, giving you three shades (contour, concealer, and highlighter) for AUD$79, where the individual ones are $37 a pop and a great way to build on the collection. I’ve always sworn by powder contour so this was a whole new territory for me, but an incredibly easy transition that made me wish I did it sooner.

From left to right: Fenty Beauty Match Stix in Amber, Linen, Starstruck, and Confetti.


  • It’s all so easy. The creamy formula blends smoothly, and the magnetic cases mean that each of your match stix will stick together in your makeup bag; no rummaging to complete a look.
  • The trio sets are pre-paired shades, which means you don’t run the risk of a too much contrast with your shades, as long as you buy the right package for your tone.
  • The hyper pigmented sticks mean you don’t have to use too much product to get your desired look.


  • The shape and thickness of the stick means that using it around your nose and inner/under eye takes some getting used to.
  • My Starstruck highlight stick has a rough texture to the end that none of the others do, meaning that it tends to remove product as it applies. This is an easy fix but annoying nevertheless.

Killawat Freestyle Highlighter

Trophy Wife Killawat Freestyle Highighter is the most instagrammed product from the Fenty Beauty range. Trophy Wife is an ideal highlight shade for deeper skin tones; however, the flexibility in the product means you can use it a number of ways.

From left to right. Fenty Beauty Killawat Highlight in Trophy Wife applied from light to normal application.


  • The most poppin’ highlight in some time. The pigment is insane and means little product goes a long way. It also means you can build from day-glow to glam quite easily.
  • Product versatility means glitter-lovers can enjoy the product a number of ways. Deeper skin tones finally have a highlight that compliments their skin tone.


  • At this stage, there are only two shades in the 12g size. In the meantime, if you want more option, the duos have four different shade combinations to play with.

Overall, Rihanna and Fenty Beauty have come into the beauty game strong. This isn’t a celebrity-endorsed make-up brand; This is a conscious (read: no animal testing!), inclusive make-up range that has competitors trying to remind buyers who they are. If this is only the introduction, I can’t wait to see what Fenty Beauty has in store.

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